Business Case Studies - Issues

This section looks at some issues that are raised by the policies you have tried, and considers how they might affect the firm you have chosen.

There is also a printable version of this page with spaces for you to fill in answers or notes.

Issues raised

Company name?

Policy type?

What impact are the policy changes likely to have on the level of demand for the company's product? Why?

What impact are the policy changes likely to have on the company's costs? Why?

What impact are the policy changes likely to have on the company's profitability? Why?

What impact are the policy changes likely to have on other aspects of the company's financial situation? Why?

You may like to consider:

• the level of liquidity
• the level of stocks
• the level of bad debts
• any income on investments
• interest payments and so on

What strategies could the firm adopt to counter the effects of the policies?

Should it change its marketing strategy? If so which aspects - its pricing strategy, their advertising, the nature of the product itself or......?

Should it consider changing its Research and Development spending? If so why and by how much?

What policies should it lobby the government to carry out?

Carry out a SWOT analysis for the firm based on these policy changes and the future prospects of the company.